Helping media organisations and professionals navigate AI governance with clarity and safety.
About Us
Nathalie Samaha Martin, AIGP
I spent 27 years at the intersection of media, technology, and client strategy. After 20 years in journalism, I transitioned to a client-facing role as Customer Success Manager for AFP's MENA region, where I also served as the agency's AI Ambassador for the region.
In 2026, I became a certified AI Governance Professional (AIGP) and founded NSM Consultancy to assist professionals and organizations in navigating AI governance with clarity, fostering AI literacy, and developing governance frameworks and practical tools tailored to their sector, culture, and language.
NSM Consultancy is a member of the UNESCO Media and Information Literacy (MIL) Alliance
I work in Arabic, English, and French.